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Consumer Forum research shows businesses ignore ‘word of mouth’ at their peril
New research reveals just how powerful good and bad reports of customer service are when it comes to UK consumers choosing where to spend their hard earned cash. A new survey reveals that over 80% of consumers tell their friends, family and associates about their good or bad customer experiences, with three times as many (25.2%) relaying bad experiences, over good (8.4%). With nearly 100% of respondents saying bad customer service would compel them to take their business elsewhere the implications for UK businesses are clear.
