Consumer Forum

Well it’s been an exciting start to the new decade. This time of the year is always a busy period for Chemist Direct, with the usual increase in sales of potions and lotions to treat colds, coughs and viruses. It’s also that period when people have New Year resolutions, from giving up smoking, to dieting and exercising more. All this means my team has been hard at work. The plunging temperatures has also meant we’ve had extra demand for things like hot water bottles, and we’ve even seen customers calling our pharmacists to ask about chilblains – a very Victorian ailment! Bandages and plasters are selling well. We saw a spike at the beginning of the year directly after the snow hit the UK. People may have been having fun, but that didn’t stop them falling over in the ice.

The other exciting news for 2010 is the launch of our sister site www.stationerydirect.co.uk <http://www.stationerydirect.co.uk/> aimed at providing thousands of stationery products at up to 90% off those prices found in other stationery outlets. The UK stationery and writing instruments market is estimated to be worth approximately £2.5bn, so it is a big market. By undercutting competitors and offering low cost prices, we hope to take on the big players. Watch this space on how it goes!

Mitesh Soma, January, 2010

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