Consumer Forum

The Consumer Forum’s most recent networking session was hosted by LOVEFiLM’s HR Director, Lyndsay Rockey and Founder and Managing Director of BlueGlue, Bill Ingram. Members were treated to insight from both guest speakers on how best to recruit, specifically when working with an outside recruitment agency such as BlueGlue and how best to help your new ‘star’ settle in post the ‘talent acquisition’.

As an outside, independent agency, BlueGlue’s job is to be a company’s personal recruitment department, who provide individual account managers to learn all about a company’s culture and core values, enabling them to help attract and select the right candidates.

To work best with a company, such as LOVEFiLM, BlueGlue ensures:

• Each company has a strong clear message out in the recruitment market so that every potential hire hears the great same messages about a company.
• Candidate attraction and qualification – from attraction to qualification and testing Blue Glue work across multiple mediums to deliver their clients a great shortlist of candidates.
• Have an online web portal to allow a companies to keep track of the entire hiring process – from job authorisation to offer and acceptant. This allows a company to keep control of cost and process.

Top tips for finding a star: Mindset vs. Skill set

The Mindset of a star is the single most important asset to look for when hiring, whether that’s for a large corporate or ten man start up.

Skill set – can be improved, evolved and sometimes transformed – always buy mindset first.

Don’t forget:

Corporate Social Responsibility (CSR) – stars are keen to work with companies that care – a company with a well laid out  CSR policy will always have an advantage.

Candidates are Customers – remember a potential star you interview is either already a customer or a potential new one. The recruitment process they go through will affect their views on your brand – beware the power of the crowd and word of mouth!

Review your recruitment process – think about the process they go through, internally, externally, with your partners. How often does your HR review the process? Always look for ways to update – a company app for staying in touch, offering new roles?

Talent Acquisition

LOVEFiLM work alongside BlueGlue to ensure that any new star fits the LOVEFiLM’s DNA – key attributes of a LOVEFiLM employee that have been agreed to at all levels of the company.

Once an offer has been made LOVEFiLM aim for a fast and stress free turn out – sending the new star a top 1,000 films to see book and information on how to transfer their LOVEFiLM account to a staff account.

A LOVEFiLM induction includes a day working at the warehouse, picking the discs and sending them. This is to help each employee understand the full journey of LOVEFiLM’s physical products. Someone from each department will speak to every new employee – including a Q&A with the CEO, Simon Calver.

For more information on LOVEFILM please visit www.lovefilm.com and for more information on BlueGlue’s work, please visit www.blueglue.co.uk/index.html

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