Consumer Forum

A lot of the election debate over the last few weeks has been about the leaders and their policies, more the former than the latter I am afraid. However despite the cajoling from various parts of the media it is the electorate, or us the consumers that ultimately will decide who will win and lose. That is exactly the same in business. We at the Consumer Forum believe that if we help the consumer through our own processes rather than put up barriers, if we try to get things right first time every time and if we quickly resolve issues when they come up we have a much better chance of being one of the winners. Often this requires us to be ‘Clegg-like’ challengers to the existing order and sometimes really focussed on doing the best we can. Either way it is you the consumer that decides. Help us by letting us know when things go wrong so we can get better. Also a little encouragement also helps our teams when things go well but really you should expect that. All businesses need to learn this lesson as all politicians will today on the 6th May. Keep us honest, it will help us all.

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