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Consumer Forum research shows businesses ignore ‘word of mouth’ at their peril
February 22, 2010
New research reveals just how powerful good and bad reports of customer service are when it comes to UK consumers choosing where to spend their hard earned cash. A new survey reveals that over 80% of consumers tell their friends, family and associates about their good or bad customer experiences, with three times as many (25.2%) relaying bad experiences, over good (8.4%). With nearly 100% of respondents saying bad customer service would compel them to take their business elsewhere the implications for UK businesses are clear.
Consumer Forum Members Win Big at the Growing Business Awards
December 1, 2009
30 November 2009: The Consumer Forum, a partnership of like-minded companies focused on the consumer experience, is celebrating today after no less than three members won prestigious Growing Business Awards.
Innovative Brands to Focus on the Consumer
October 23, 2009
The Consumer Forum, a partnership of like-minded companies focused on the consumer experience, is launching on Tuesday 27th October.
