Consumer Forum

Consumer Forum founding member Ella’s Kitchen has been named ‘Food & Drink Brand of the Year’ at the 2010 Grocer Gold Awards, beating competition from the other nominees including Doritos, Walkers, Cadbury’s, Hovis and Kelly’s of Cornwall. The awards recognise excellence, service, commitment and innovation in grocery retailing.

 

Founder and Managing Director of Ella’s Kitchen, Paul Lindley, says: “We are absolutely bowled over that Ella’s Kitchen has been recognised and named as this year’s best Food & Drink Brand. The Ella’s Kitchen brand is all about putting kids at the heart of everything we do so to win this accolade, and have our successes recognised by the industry so early on in our journey, is an incredible achievement and something of which we are all extremely proud.”

 

Ella’s Kitchen was set up to help kids enjoy eating healthy food, whilst making it fun and helping reassure mums and dads that their little ones are getting all the goodness they need in the most convenient way.

 

Since the company launched in 2006, it has grown from one range to eleven. During 2010, Ella’s Kitchen has expanded the product range significantly, and has launched seven new ranges, including:

• meal solutions for toddlers, including the italian one and indian one cooking sauces and pasta + rice that come in handy boil-in-the-bag sachets, the right portion for toddlers tea-time
• snacks range, including baby cookies, bakey-bakies (wholegrain oat crackers), stacks of sticks (breadsticks)
• Ella’s Kitchen has also extended its existing range

 

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For further information, interviews or imagery on Ella’s Kitchen, please contact:

Jess Newton / 020 8392 6927 – Paul Hutchings / 020 8392 8056

or email ellaskitchen@rdcomms.com

For further infromation on the Consumer Forum, please contact Thea O’Hear at Luther Pendragon on 0207 618 9100 or theaohear@luther.co.uk